Regional cinema is finding new audiences on streaming platforms
Subtitles and word of mouth are taking smaller films far beyond their home states
A few years ago, a Malayalam or Marathi film rarely travelled beyond its home state. Today, streaming platforms with good subtitles let audiences across the country discover them.
Producers say word of mouth on social media now matters as much as a big release. Small-budget films with strong stories are finding second lives online.
The challenge, they add, is getting noticed in a crowded catalogue — which is why festival recognition and early reviews still count.
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